Super Bowl 50 gears up for special half-time show with Beyonce

The Super Bowl half-time show has a history of delivering superstar performances and this year’s extravaganza should be no different.

Pop icon Beyonce will join Coldplay at Super Bowl 50 on February 7, 2016, and as she features on the band’s latest album, A Head Full of Dreams, it’s highly likely they will perform together at the event.

Beyonce previously headlined half-time at Super Bowl XLVII in 2013, with her former bandmates from Destiny’s Child appearing to perform some of their older hits together.

Singers Bruno Mars and Rihanna have also been linked to this year’s show.

With stellar names queuing up to get involved in the half-time show, the event is an advertiser’s dream, with millions spent each year.

The average cost of a 30-second commercial has risen from $37,500 at Super Bowl I to around $4.5 million at Super Bowl XLIX in 2015.

An estimated average of 114.4 million people watched last year’s game between New England Patriots and Seattle Seahawks on NBC, beating the previous record of 112.2 million, with viewing peaking at 120.8 million during the fourth quarter.

Approximately 118.5 million watched Katy Perry’s half-time show, with Budweiser’s ‘Lost Dog’ spot, featuring a cute puppy finding his way home and getting some help from his powerful friends the Clydesdales, the top ranking advertisement shown.

A host of top companies have confirmed they will advertise at Super Bowl 50, with the likes of Wix, Snickers and Kia amongst those who always deliver something special.

Wix’s creative ad last year, starring football legends Terrell Owens, Emmitt Smith and Brett Favre, could well be topped with this year’s effort which features beloved pandas Po and MeiMei from the Kung Fu Panda series.

Controversy is never far away from the half-time show, with artists always guaranteed to produce some spectacular and often bizarre performances.

From Michael Jackson’s 1993 appearance where he brought 3,500 youngsters onstage with him, to Prince’s epic 2007 show, where he used his guitar as an extension of his private parts, the half-time show rarely fails to deliver something special.

Whatever happens this year, it may struggle to top the shock factor of Super Bowl 38 featuring Janet Jackson’s nipple-revealing performance.

The Federal Communications Commission received over 200,000 complaints from parents incensed at what was seen to be a violation of one of America’s most family-friendly events, with the fall-out from the incident finding its way to the Supreme Court almost a decade later.